Britsh Nuclear Group
Upgrading British Nuclear Group brand relevant and ahead of developments in the energy sector.
All without removing any brand message. A clear indication of their commercial success.
It was vital to keep the brand as hero so we introduced real-setting photography and a more sophisticated colour palette to add premium cues. At the same time, we simplified the message to accommodate more product copy whilst guiding customers to the most relevant area of the menu more quickly and logically.
