Turtle Wax
Cost-saving product design for international POS brand. World leader, Turtle Wax, wanted to harmonise their disparate ranges to cut production costs. They also needed more attractive, ergonomic packaging for consumers. Compliance with packaging regulations was essential.
Although briefed to save costs, we understood the additional need for significant consumer benefits on ease of access getting the products, but also having a bigger area for graphics on the packaging standing out from the crowd.
