Global styleguide
Tony was updated worldwide
Brand profile was enhanced
New emotional faces added
Slogans are seen
Animation guidelines added
See Tony in new views
About This Project
Grow sales globally. Reduce costs locally.
• Globally re-brand and unify one of the world’s largest brands across 21 markets, each with existing brand heritage.
• Engage all regions to the benefits of change.
• Create immediate economic savings and consistency of execution gain.
• Increase brand sales in less developed markets.
Tony the Tiger
Date
October 01, 2012